social media users in the world

Perhaps the most notable gap in gender differences is where we look at the use by the platform. Im curious where you found those numbers from because I have been trying to find them out and couldnt Learn more about how Statista can support your business. China is home to roughly 20% of the worlds total internet users though, so its perhaps unsurprising that the countrys social media users have such a big impact on these global rankings. Facebooks monthly active user base grew by a solid 6.2% (+170 million users) over the past year, despite already reaching more than half of its total potential audience by age and accessibility. Which gender uses social media more by region? Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. Do it better with Hootsuite, the all-in-one social media toolkit. However, yet another Meta platform,WhatsApp, tops the global rankings, with 15.7% of working-age internet users choosing the messenger app as their favorite social platform. Bytedance announced that the platform had passed 1 billion monthly active users back in September 2021, but the company has been characteristically tight-lipped since then, so that figure remains the latest official number. These figures only represent the number of users that marketers can reach with ads in these environments, and they may not represent the full extent of each environments total active user base. This statistic is not included in your account. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets).

Tips and tricks from the worlds most widely-read social media marketing blog. Currently, you are using a shared account. "Number of social media users worldwide from 2018 to 2027 (in billions)." As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily.

and over 1Mio. GWIs latest data reveals that more than one in four internet users aged 16 to 64 (27.6%) discover new brands, products, and services via social media ads, which is only slightly less than the figure for TV ads (31.1%). GWIs latest numbers show that almost one in four internet users aged 16 to 64 now uses social media for work-related activities. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Meanwhile, the latest analysis from Skai shows that advertisers spent 14% more on social media ads in Q4 2021 than they did in the same quarter of 2020. Filipinos and South Africans are also considerably more likely to use social media for work than the global average, with more than one-third of internet users aged 16 to 64 in both countries saying that social media plays a role in their professional activities. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. At the better end of the scale, GWI reports that people in China are the most likely to say that they feel represented in ads, with just over one in four (26.8%) answering in the affirmative. Our analysis of data published in the platforms advertising resources reveals that LinkedIns registered member base has increased by 11% over the 12 months (+81 million members), taking the global total to more than 808 million by the start of 2022. So, how big is social media and how has it evolved today? The best advice I can offer is to invest both time and resources in understanding not only what your specific audiences life looks like, but also in understanding peoples hopes, dreams, and fears. From September 2, 2021, College of Education and Human Development, College of Natural Sciences, Forestry, and Agriculture, Experiential Programs Innovation Central (EPIC), Coordinated Operating Research Entities (CORE), Advanced Research Computing, Security, and Information Management, The average social media user engages with, The social media growth rate since 2015 is an average of. When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. However, anyone who had been wavering about joining social media before the pandemic struck would have been most likely to join during the early days of lockdown in 2020, so Im hesitant to attribute any meaningful share of growth over the most recent 12 months to some kind of COVID effect. Japan sits at the bottom of the rankings, with just one in 24 respondents in the country saying that they feel represented in the ads that they seedespite Japanese brands spending more than USD $47 billion on advertising in 2021. TikTok users also clock in an average of 19.6 hours per month using the TikTok Android app, but because the platform has fewer overall users, TikTok only comes fifth in these rankings by cumulative time spent across all users. Number of social media users worldwide from 2018 to 2027 (in billions) [Graph]. Note: Respondents who did not give an answer are not shown. Whats more, these figures only account for users in around 75 of the worlds larger economies, so theres a very good chance that the total reach of YouTube ads is considerably higher than these published figures suggest. Well take a closer look at Instagram Shop in the social commerce section later in this article. By region, social media growth in 2019-2020 is led by Asia: 40% of all internet users worldwide utilize social media for work purposes. Game-changing NEW stats on social, ads, ecommerce, and more. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. A paid subscription is required for full access. Theyre all growing. Industry-leading courses and certifications to advance your skills. If you expected digital to return to business as usual in 2022, you may want to reset those expectations. Back in 2015, there were only 2.07 billion users thats an overall increase in users of 115.59% in just six years. Theres some more optimistic news for travel brands in this years data, too. However, in contrast to the findings for Marketplace above, the data indicate that women account for a much greater share of Instagram Shops global ad audience. Meanwhile, social media users have seen even faster growth than internet users over the past decade. For example, more than four in 10 working-age internet users say that they visit social networks specifically to research brands and products that theyre thinking of buying, with this figure rising to half of all internet users aged 16 to 24. Meanwhile, spending in the grocery category has grown even faster than user numbers have. Please do not hesitate to contact me. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Hispanics are of any race. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. Indeed, Meta reports that more than 1 billion Facebook users access Marketplace each month, so there seems to be quite a big gap between total Marketplace users, and the share of those users that sees ads within Facebooks commerce environment. Data published in Metas Q3 2021 investor earnings announcement confirms that Facebook is still the worlds most-used social media platform, with 2.91 billion users as of October 2021 (the latest official figure at the time of writing). To use individual functions (e.g., mark statistics as favourites, set Industry-specific and extensively researched technical data (partially from exclusive partnerships). Read on for the juicy details. Indeed, GWIs data highlights the fact that, all over the world, older people feel particularly detached from advertising, with just one in nine global internet users aged 55 to 64 (10.8%) saying that they recognize themselves in the advertising that they see. Use Ask Statista Research Service, *Forecast Internet users who use a social network site via any device at least once per month, Instagram accounts with the most followers worldwide 2022, Global social networks ranked by number of users 2022, Facebook: number of monthly active users worldwide 2008-2022, Countries with the most Facebook users 2022. Interactive sessions with the brightest minds in social. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Well, the good news is that the wonderful folks at App Annie have shared some great data with us this year that reveals how much time people spend using the Android apps of several top social platforms. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americas social media growth rate between 2020 and 2021 was, The total number of users in America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Various data points in this years reports reveal that spending on social media ads has jumped significantly over the past 12 months. As a Premium user you get access to background information and details about the release of this statistic. Instagram has been posting impressive quarterly growth rates for some time now, and our analysis of the companys ad reach numbers indicates growth of almost 60% over the past 2 years. As we predicted in our Digital 2021 reports, the increases in ecommerce adoption that weve seen since the start of the COVID-19 pandemic show no signs of abating, even as movement restrictions come and go. Are you interested in testing our corporate solutions? Discover the latest data and insights on social media, the internet, mobile, and other digital behaviors in the Digital 2021 Report. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Whats more, Instagrams audience grew by more than 6% (+85 million users) in just the past 90 days, which suggests that its growth rates continue to accelerate. That means that, on average, only seven fans in every 10,000 will react to, comment on, or share any given post.

App Annies research indicates that the typical YouTube user now spends almost a full day, 23.7 hours,per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. Youre welcome, Andrea. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. However, if we focus only on those countries for which data are available, a far more impressive story emerges. Get them all (and more) in the Digital 2022 Report. See how Sparkcentral makes it easy to keep your customers happy. The latest data suggest that TikTok has been adding an average of more than 650,000 new users every day over the past three months, which equates to almost eight new users every second. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis.

Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. Stay on top of things, grow, and beat the competition. Its still a close call though: 14.8% of global internet users identify Instagram as their favorite platform, compared with 14.5% for Facebook.

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